World Snail Racing Championship held at Grimston Cricket Club in Congham
"Ready, steady, SLOW!" Shouts snail master Nick Dickinson - and the snails are off, cheered along by their 'trainers'.
More than 200 snails are participating in this year's World Championship, some people have brought their own, whilst others hire them from event organisers.
The shelled invertebrates are placed on a table, each fitted with a numbered sticker and race from the inner red circle to the outer black ring. A whopping 13.5 inches.
I'm told the cloth on the table is damp, because snails thrive and move faster in moist environments. But they still take their time.
"It really is an international event," says snail master Nick Dickinson, "Last year we had competitors from around a dozen countries from around the world."
There are some brilliant names, 'Snail-ifer Lopez' being one of my favourites.
Snail racing began here in the 1960's, after then resident Tom Elwes saw the spectacle in France, and brought the idea back to Congham.
And it's grown in popularity ever since.
Once all the heats are done, it's the grand final. The excitement builds.
3 minutes and 13 seconds later a winner is announced, "Snailer Swift is going to get it, less than half and inch to go. Snailer Swift is the World Champion!"
Another brilliant name. The winning snail gets a bunch of romaine lettuce, whilst trainer Sam Pemberton, is awarded an engraved silver pewter tankard.
The Guinness World Record still remains unbeaten though - 2 minutes, by a snail named Archie, in 1995.
All images Ian Burt